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Since our humble beginnings, it's our products, services and prices that have kept our customers happy.

We are a passionate online Health & Wellness Products retailer offering the most interesting, essential and innovative Health & Wellness Products of the year all in one place. We give you awesome prices and awesome gear. It's what our customers expect from an Aladdin's cave of health & wellness products and it's part of what makes us special. From experienced mountaineers to dog walkers and their dogs, everybody's welcome. We care more about those people than ticking boxes and we know it's what keeps them coming back.

Our values aren't just posters on the wall.

We welcome everyone with open and enthusiastic arms, helping them to step into the outdoors whether it's to go walking, camping or fishing. Value matters too so we'll keep offering cracking deals and only selling customers what they need. Innovation is who we are. From unique product areas to exclusive brands, we're constantly looking for fresh ideas to keep things fun for our customers.

Our mission is clear:

Inspiring everyone to get outdoors for less and love it as much as we do.

Founded to help customers get the most out of the outdoors, it's our name and it's our nature. This hasn't changed a bit and it never will.



We are Welcoming.

Everyone is welcome to our club. You'll find us honest, open and inclusive. We're down to earth and we don't talk fluff. We tell the whole truth. It's the way we talk to each other and our customers, so that we are always understood. We always do what we say and want to make things easier for you. If you want to talk, our door is always open and if something's not right, we'll change it.

We are Enthusiasts.

We're positive by nature, always friendly and eager to help. We have a "can do" attitude. We're passionate about great service and will do our best for our customers. We love what we do and we want to inspire you to love the outdoors as much as we do.

We are Innovative.

Our experts are knowledgeable and are always looking for new products and brands to inspire our customers, and to make our range the best in the industry. We are constantly looking for new ideas, processes and technologies to make our business better, faster, more efficient... and to impress you. We are not wasteful and find ways every day to save customers and the business money and time.

We are Value.

Like you, we love fantastically low prices. We make savings everyday so we can offer you great deals, helping to make sure you can do the activity that you love whatever your budget. We do everything to keep costs low and quality up. We are super thrifty and watch the pennies. We want to give you our time and knowledge to help you get what's right for you.

Need any help? Email us!

Nothing is too small or too insignificant. 

Send us an email at hello@UltimateResistanceCo.com and we will get back to you as soon as possible.